#ILookLikeAnEngineer Aims To Spread Awareness About Gender Diversity In Tech

It’s started discussion at various platforms when OneLogin platform engineer, Isis Wenger, appeared in company’s recruiting campaign with light smile and less make-up. Some people find her smirking but I don’t find it (campaign) unappealing or unpleasant. Rather I find it cool, motivating and supporting to gender diversity in tech. It doesn’t matter how female engineer looks a like or whether she has unbrushed hair or minimal make-up or with full of make-up. The only thing matters is, she is an engineer with same capability of male engineer.

Checkout #ILookLikeAnEngineer is trending on Twitter in San Francisco, where people (including Wenger) started posting to the conversation. Isis Wenger also posted her view on Medium.com.

What you think?



When OneLogin Platform Engineer Isis Wenger agreed to participate in the company’s recruiting campaign, she felt pretty apathetic about it. She also didn’t anticipate the backlash that has come from it.

“As a genuine introvert I have never cared much about gaining public attention and I really wasn’t prepared for how much everything blew up,” Wenger told me in an email. “Honestly when I see ads, I don’t think much of them and I certainly don’t try to read deeply into them. It was surprising to me to see that other people did.”

The ad, pictured above, is part of OneLogin’s efforts to recruit more engineers. The recruiting campaign featured several of OneLogin’s engineers along with statements about why they like working at the company. For ultimate visibility, OneLogin put up the ads in both BART and MUNI stations at Embarcadero in San Francisco, OneLogin Director of Design and Brand Experience…

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